Glenn Rudin
The Message Master
"I love helping leaders and their teams find clarity in their business and message strategy. I'm a Business Messaging & Strategy Advisor, Product Development Expert, and Professional Speaker with more than 40 years of experience in branding, messaging, and product development."
I work with companies to help them realize the true value they provide into crystal‑clear words and phrases that show up everywhere: websites, taglines, pitch decks, sales conversations, and company literature. By creating sharper messaging and smarter strategies, my clients attract better‑fit customers, close more of the right opportunities, and grow revenue with greater confidence.
Your company needs a clear, consistent message that every leader and team member can use to explain who you serve, what you do, and why you're the better choice.
Your business needs a focused strategy that points your team at the right markets and customers—so you invest time and resources where you can create the most growth and profit.
Making sure your brand story, visuals, and messaging all reinforce your company's strategic direction—so every touchpoint in the market works with your growth goals, not against them.
...I create it- with a rare blend of 40+ years of strategic experience and genuine creative flair that turns dry business concepts into vivid, unforgettable language. From rhyming your company story in A Brand In Your Hand (Dr. Seuss for brands) to crafting custom verses that weave your specific values and goals into playful, memorable lines, I make complex ideas simple, sticky, and fun to share. Leadership teams tell me this creative spark is what finally gets their sales reps, marketers, and executives excited to use the same clear story—because it doesn't feel like "homework," it feels like yours.
I've spent over 40 years in branding, messaging, product development, and business strategy—working with or selling to well known businesses like; Revlon, Universal Studios, Walgreens, CVS, Disney, Chesebrough‑Ponds, and others to craft clear, resonant messages that connect with target audiences and drive sales.
I specialize in messaging and branding—it's what I've done my entire 40+ year career. I don't offer generic business advice; I work with leadership teams to find the exact words and phrases that make your ideal customers say "yes"—with a practical, focused approach that delivers measurable results.
Yes! I'm the author of A Brand In Your Hand—a full‑color, rhyming guide to branding and messaging. Think Dr. Seuss for business. It's a fun, memorable way for teams to grasp the fundamentals of building a powerful, consistent brand story.
I'm based in East Northport, New York, but I work with leadership teams nationwide and internationally via Zoom. Modern technology makes collaboration seamless, no matter where your company is located. Note: I love working in person and am not opposed to jumping on a plane to work with my customers anywhere in the world face to face.
I've worked across many industries—consumer products, retail, entertainment, technology, professional services, and more. The principles of effective messaging and brand strategy apply universally, but I tailor my approach to each industry's unique needs, audiences, and competitive landscape.
"Glenn recently spoke at a conference I attended in Washington, DC and blew me away. He is simply one of the most engaging and knowledgeable individuals I've had the pleasure of talking with..."
Student, University of Maryland
"Glenn helped me hone my message - as if by magic. He has an exceptional ability for deep listening and I felt so supported by his generous spirit and years of expertise. I first heard Glenn on Clubhouse and was in awe, hearing him crystalize the perfect words that reflect the mission of a business. Truly, this is a rare skill, and I most highly recommend working with Glenn so you can get your important message out into the world."
"I worked with Glenn Rudin of Always Been Creative; The Message Master. This work involved private coaching sessions and a first time solopreneur website. Our coaching sessions helped Your Gourmet Chef niche our target, demographic, design our business plan..."
Director of Personnel
"If you're looking for someone who can transform the way your team communicates, look no further than Glenn Rudin – The Message Master. We had the pleasure of welcoming Glenn to our in-person conference, where he led an incredible staff training on The Art of the Message..."
University Director ECPI
"Glenn Rudin is a marketing whisperer. He suggested simple changes to my website that will have a significant impact. I first heard him speak on Clubhouse, where his feedback was insightful and spot on. It was clear to me that he knew what he was talking about and that he cared. If you need clarity on your message or help to create a marketing strategy, give Glenn a call."
"Do yourself a favor and work with Glenn if you have ANY questions about how best to position your messaging. His ability to hone in on what's important for potential clients to hear is awesome, no other word for it. With laser like accuracy :). Thanks so much Glenn."
"Glenn recently spoke at a conference I attended in Washington, DC and blew me away. He is simply one of the most engaging and knowledgeable individuals I've had the pleasure of talking with..."
Student, University of Maryland
"Glenn helped me hone my message - as if by magic. He has an exceptional ability for deep listening and I felt so supported by his generous spirit and years of expertise. I first heard Glenn on Clubhouse and was in awe, hearing him crystalize the perfect words that reflect the mission of a business. Truly, this is a rare skill, and I most highly recommend working with Glenn so you can get your important message out into the world."
"I worked with Glenn Rudin of Always Been Creative; The Message Master. This work involved private coaching sessions and a first time solopreneur website. Our coaching sessions helped Your Gourmet Chef niche our target, demographic, design our business plan..."
Director of Personnel
"If you're looking for someone who can transform the way your team communicates, look no further than Glenn Rudin – The Message Master. We had the pleasure of welcoming Glenn to our in-person conference, where he led an incredible staff training on The Art of the Message..."
University Director ECPI
"Glenn Rudin is a marketing whisperer. He suggested simple changes to my website that will have a significant impact. I first heard him speak on Clubhouse, where his feedback was insightful and spot on. It was clear to me that he knew what he was talking about and that he cared. If you need clarity on your message or help to create a marketing strategy, give Glenn a call."
"Do yourself a favor and work with Glenn if you have ANY questions about how best to position your messaging. His ability to hone in on what's important for potential clients to hear is awesome, no other word for it. With laser like accuracy :). Thanks so much Glenn."
Great Messaging and Smart Strategies for Your Business are just a Zoom call away! I look forward to connecting with you.
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