GLENN RUDIN – THE MESSAGE MASTER
GLENN RUDIN – THE MESSAGE MASTER
A Free Guide by Glenn Rudin
How to Improve Your Website Now
5 Tips to Instantly Improve the Messaging and Performance of Your Website
Glenn Rudin — The Message Master
GLENN RUDIN – THE MESSAGE MASTER
Introduction
- Once you've met a potential client, one of the first places they will go to 'check you out' will be Your Website.
- It must clearly communicate your value and reason for being.
- It's not a random set of images, menu items or countless choices.
- Once you are able to get visitors to your site you must guide them on the journey or path you want them to take.
- Don't leave the path that visitors to your website take to chance. They may not end up where you need them to end up.
Here are 5 fixes you can use to immediately improve your website.
GLENN RUDIN – THE MESSAGE MASTER
Fix #1
Make Your Headline Customer Focused
Issue: Most websites open with vague, ego-based headlines.
Fix: Write a clear, benefit-driven headline your target customer would understand in 5 seconds.
Example:
✗ "Welcome to Glenn Rudin.com"
✓ "My Clients sell more Products and Services because I create Better Messaging and Smart Strategies..."
Pro Tip: Use Glenn's Message Clarity Test: "Make sure a 12-year-old would easily know what Value your Company provides its customers, just by reading Your Homepage Headline?"
GLENN RUDIN – THE MESSAGE MASTER
Fix #2
Provide a Clear Call to Action (CTA)
Issue: Most websites don't lead visitors on the path that YOU want them to take.
Fix: Use a strong CTA like "Book a Strategy Call" or "Download the Free Guide." This gives you their contact info!
My advice: ✓ Place CTAs in 3 places—top, middle, and bottom of your landing page to make sure your visitors take the action.
Pro Thought: If you don't guide your visitors on where YOU want them to go... They will just get lost on their own journey and not take the steps YOU want them to take.
GLENN RUDIN – THE MESSAGE MASTER
Fix #3
Use Customer Focused Language
Issue: Most websites open with vague, ego-based headlines.
Fix: Write a clear, benefit-driven headline your target customer will understand in about 5 seconds. (ie. What benefit can they expect from their interaction with you or your company.)
Example:
✗ "Welcome to Always Been Creative"
✓ "My Clients sell more Products and Services because I create Better Messaging and Smart Strategies..."
Pro Tip: Make the Benefit of working with Your Company crystal clear (ie. faster turnaround time, better value, free evaluation, better results, etc.).
GLENN RUDIN – THE MESSAGE MASTER
Fix #4
Showcase a Clear, Compelling and Obvious but Simple Offer
Issue: Too many choices = confusion = no action.
Fix: Present one link or core service or product first. Simplify your offer into one headline or up to three bullets, or just one Call to Action (CTA)
Clarity Example:
✓ What they get
✓ Who it's for
✓ What results to expect
Pro Tip: Visitors to your site have limited time and attention spans. Pick just 1 thing you want them to do (ie. Book a meeting or view an offer or receive a gift, etc.) while visiting your site.
GLENN RUDIN – THE MESSAGE MASTER
Fix #5
Add Real (current) Testimonials or Proof of the Great Work You've Done
Issue: Websites without social proof feel risky. If visitors see you have already solved similar problems to theirs but for other customers they will immediately feel more at ease.
Fix: Add a minimum of 3 current testimonials that include the client's name, company name and year.
Social
Proof:
Proof:
"My work with Glenn Rudin, The Message Master, involved private coaching for a first-time solopreneur website. Our sessions helped Your Gourmet Chef develop our business plan, reach our nich target demographic, and focus my love of magical blue zone destinations in my design and menu."
Your Gourmet Chef (My brand name that Glenn created!)
Pro Tip: Include specific benefits that your clients received as a result of working with your company. (ie. Glenn immediately provided clarity on my messaging.)
GLENN RUDIN – THE MESSAGE MASTER